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How It Works
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Money Mailer offers coupons from Pizza
Joes, now powered by Cellfire: Text PZZJOE01 to 686868 to
receive information about Money Mailer deals powered by
Cellfire, immediately followed by your first coupon! For
help, send the keyword HELP to 686868 or email
support@moonstorm.com. To opt out, text STOP, END, QUIT,
CANCEL, or UNSUBSCRIBE to 686868. Money Mailer does not
charge a premium for this service, but standard/other charges
apply – check your cellular plan. For information about
Cellfire, you can visit their page at www.cellfire.com
Moonstorm’s SMS application is built to manage SMS
campaigns for user acquisition and user promotional offer
messaging to support the Sales & Marketing efforts of our
business development partners. Specifically, the application
will be advertised via direct mail pieces sent to consumers’
homes and in in-store displays from our business partners.
Each direct mail piece and in-store display will call out an
advertiser’s offer and invite the consumer to respond to and
capture that and other offers from that same advertiser via
their mobile cell phone by texting into our SMS application
Program Summary:
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Consumers will receive Money Mailer envelop with
Joe’s Pizza coupon flyer
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Flyer calls out action SMS text to receive money saving
coupon offers from Joe’s Pizza, via the partnership
between Money Mailer and Cellfire
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Consumers wanting to opt in text in the keyword
“PZZJOE01” to the short code 686868
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Consumers will receive two SMS return messages:
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The 1st will present redirect instructions to
Cellfire’s mobile application where the consumer will
be able to see, clip, and redeem the mobile phone coupons
sought from Joe’s Pizza
Marketing:
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Via direct mail pieces mailed to consumer homes
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Via in store displays
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Via Moonstorm and Money Mailer web sites.
Scope:
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National: available in 33 states nation-wide
Consumer Opt-in:
Process:
Opt-in Cellfire download process via Money
Mailer Flyer
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Consumers receive Money Mailer shared envelop via the USPS,
with paper coupon from Joe’s Pizza
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Consumer accepts call to action to get mobile coupons from
Joe’s Pizza by sending PZZJOE01 to 686868
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User receives two standard-rate SMS messages as follows
(text will vary by carrier, but the text will point the
user to where they can find Cellfire):
The T-Mobile example is:
1st message
:
MM deals w PZZJOE01 powered by Cellfire. Get Cellfire @:
http://www.cellfire.com/cbf
Std/other charges apply. To Cancel send STOP to 686868.
Help @ moonstorm.com
2nd message (two parts):
1/2 Money Mailer & PZZJOE01 thank U for your opt-in.
1-time txt Coupon. Redeem @ store. Valid til Sep 30. Buy 1
Lg Supreme Pizza, get a Med Pizza FREE.
2/2 Coupon ID #MMCF. To Cancel send STOP to 686868. Help @
moneymailer.com
Ongoing interaction for deal
alerts:
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During registration process, the user is offered a checkbox
labeled “Get deal alerts via text message,”
which is UNCHECKED by default.
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User checks the checkbox.
Consumer Opt-out:
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Text STOP, QUIT, CANCEL, END, or UNSUBSCRIBE to 686868
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Consumer receives back: Cellfire/MM: You will
no longer receive messages from Cellfire and MM. More
info at moonstorm.com. To try Cellfire again later,
send PZZJOEO1 to 686868
Consumer Help:
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Text HELP to 686868
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Consumer receives back: Cellfire/MM: Store
& use coupons with your phone. Std/other charges
may apply. For info & help:
www.moonstorm.com.
To stop msgs, reply STOP
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Call Us: toll free at 866-690-6369
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